You might be familiar with the term "greenwashing."
Maybe you've heard it used in relation to a company that made false claims about being eco-friendly, or maybe you've seen it used to describe a product that's been advertised as sustainable but is actually made with harmful chemicals. Either way, greenwashing is a real problem—and it's one that we as consumers need to be aware of.
So, what is greenwashing?
Put simply, greenwashing is when a company makes false or misleading claims about being environmentally friendly.
Unfortunately, greenwashing is becoming more and more common. In our disposable society, companies are under pressure to cut costs and increase profits. One way they do this is by using cheaper, synthetic materials in their products instead of more expensive, natural ones. They may also use questionable production practices that harm the environment. And when it comes time to market their products, they rely on greenwashed advertising to appeal to eco-conscious consumers.
As responsible consumers, it's our job to educate ourselves about greenwashing and call out companies when we see it happening. But how can you spot greenwashing? Keep reading to find out!
How to Spot Greenwashing
There are a few key ways to spot greenwashing. First, take a close look at the packaging.
Does it make grandiose claims about being eco-friendly? If so, that's a red flag. Second, check the ingredients list. If you can't pronounce half of the items on it or if there are a lot of chemicals listed, that's another sign that the product might not be as natural as it claims to be. Finally, research the company behind the product. If they have a history of environmental abuses or making false claims, there's a good chance they're greenwashing their current products too.
What You Can Do About Greenwashing Now that you know how to spot greenwashing, what can you do about it? The best thing you can do is vote with your wallet and support companies that are truly eco-friendly. Do your research before making a purchase, and don't be afraid to contact customer service if you have questions about a product's ingredients or production practices.
You can also help spread awareness about greenwashing by sharing this blog post with your friends and family!